SIGNS OF THE TIMES – MIKE CAMPAU: HOW ANTISOCIAL ARE MY SOCIAL MEDIA?
In his latest series, Antisocial, Michigan-based digital artist Mike Campau crafted some eye-catching Illuminated signs that force the viewer to reflect on the dark side of our favorite apps and social media.
Each work features a single illuminated and colorful neon sign, similar to those found outside of gas stations or motels all over the country. Yet the marquees advertise a different kind of service: each one bears the signature logo and colors one of the aforementioned social media websites, warm, inviting, and familiar, plus a statement which comes in smaller writing and therefore only reveals itself afterwards, commenting on a negative and antisocial apect of the protagonist that most of us are unaware of — or simply choose to ignore. Facebook for instance is described as “the place to go and make everyone think your life is great”, while Instagram is summed up as a series of attention-seeking exclamations.
The signs are set against moody photos of empty parking lots, eerily isolated spots that contrast the paradox of our real-life loneliness with the unreal life we create on our social profiles, and which the American artist describes as a fitting “symbol of our singularly isolated posts, but placed in a location where it can easily be seen by many.“